Rolls-Royce: official website

The Rolls-Royce brand is very complicated; there are numerous entities which use the brand but, for the purposes of this article, we shall focus on the Rolls-Royce Motorcars website (www.rolls-roycemotorcars.com/en-GB).

The Rolls-Royce Motorcars website is, by anyone’s standards, a flashy piece of cyber real estate. Upon arrival, you’re greeted by a fancy graphic which means – if your internet connection is anything like ours – you’ll be twiddling your thumbs for a good few minutes before the thing loads. Once inside, the website is visually impressive but with no clear, immediate emphasis on cars. Scroll down and you’ll see that the landing page appropriately pays homage to brand’s origins, featuring links to epic sounding articles such as ‘How Rolls met Royce’ and ‘Spirit of Ecstasy – the story’.

Despite the glamourous aesthetic of the website, the functionality – it must be said – is a bit hit and miss. For example, several tabs wouldn’t respond right away (or at all) which was frustrating, to say the least. To be honest, the best way to get acquainted with the Rolls Royce brand is through social media. The brand maintains a strong Facebook and Twitter presence – both of which, respectively, offer more than the website can.

(Source: rolls-roycemotorcars.com)